Ministudio³ has a street front, shop window.

The idea, designed together with MOST Studio, was inspired by the wonderful book Walk and Look by Katsumi Komagata⁴.
The book – which isn’t a normal book – is made up of 4 separate parts, each of which contains two images which start a dialogue, creating narrative cues through a simple optical effect and perfect paper crafting. Thanks to an accordion fold, you can see two different images which if you look from the front, merge and interrupt one other whilst if you look from the side, they can be viewed individually, one at a time. 

The idea for the sign came from imagining this optical illusion in large format, as a sign that could interact with the urban landscape and attract the attention of passers-by. Drawing inspiration from Komagata’s work, an illuminated sign has taken shape which lights up as you pass in front of it. Two large eyes which open and close, which watch you and say goodbye when you leave.