IMEX

was founded in 1940 from a company that manufactured furniture, doors and windows. Since 1975 they have specialized in the field of frame mouldings. Since then the company has developed and grown to become a real centre of excellence for woodworking and the production of frame mouldings.

Oil on paper

texture realizzate a mano con colori ad olio grattato su carta. A seconda del tipo di carta e dello strumento utilizzato per grattare si possono creare texture diverse da scansione e utilizzare in digitale, per dare matericità e arricchire così il disegno.

Ortega y Gasset

was a Spanish philosopher and sociologist from the mid 1900’s. He was an important advocate for existentialism and perspectivism. His best known work was The Revolt of the Masses, written in 1930. His greatest achievement was making philosophy accessible to all, using the simplest language in order to spread the word in the best way possible.

2020 • IMEX

FRAMES

2020 • IMEX

FRAMES

Posters to tell the story of the birth of frames, created for IMEX¹.

TECHNIQUE Oil on paper² / Collage / Digitale

A frame is a border, a pathway which defines, focuses, circumscribes and isolates.
A frame decontextualizes the image which it contains, i.e. it identifies it as another space in relation to the context in which it is placed.

It has a deictic function i.e. it indicates, shows, “flaunts” the painting: it invites and concentrates the spectator’s gaze on the image, transforming the ordinary gaze into vision and contemplation.

The frame represents the boundary between the ordinary space and the fictional space.
J. Ortega y Gasset³ in Meditazioni sulla cornice (Meditations on the frame) says, on the subject of the power of the frame: “From the real to the unreal, the spirit does a jump like between being awake and asleep”.

The power of the frame is enclosed in the capacity to act as a bridge, a link, between the world of reality and that of the image, guaranteeing at the same time that these worlds always remain separate.