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The Jack Stupid

is a creative studio based in Milan which specialises in video and animation. www.thejackstupid.com

Alkanoids

Creative studio based in Milan which specializes in motion graphic, 2D/3D animation and video direction. www.alkanoids.it

Augmented reality

Known more commonly by the acronym AR, is an interactive, immersive, technological experience capable of enriching the sensory experience through the use of computer generated technology. In other words, it allows the merging of real elements with virtual ones, improving the perception of the reality which surrounds us. In fact, it is a real “sixth sense” which optimizes the sensorial experience uniting it with the digital.

ARIA

Is the name of the Augmented Reality App created by Dilium – it is a platform created exclusively to allow users to experience Augmented Reality with the simple support of a smartphone or tablet. https://dilium.com/progetti/aria-the-ar-platform

2019 • Alkanoids

ALCHEMICA

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2019 • Alkanoids

ALCHEMICA

An interactive, travelling exhibition. 

TECNICHNIQUE Digitale

COLLABORATION The Jack Stupid1

Alchemica is an experiment from the Alkanoids2 animation studio. It is an interactive, travelling exhibition of static images which come alive – as if by magic, thanks to augmented reality.3 ARIA4.

Alchemica was born thanks to the involvement and the collaboration of work by illustrators, animators, sound designers and developers who together have worked to give life to imaginary worlds which for an instant, become real.

Every static piece and illustration was developed from the awareness that they would become the frame of an animated scene. The image produced had to therefore work both as a picture to frame and observe in its immobility within the exhibition but also as a stimulus to action, as the beginning or fulfilment of the animated movement.

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